Experience in Motion

Introduced in 2004, Experience In Motion is the Flowserve tag line designed to convey the corporate brand promise clearly and concisely. A breakdown of the phrase helps explain its intent.

What is Experience In Motion

Experience
Flowserve has more than 130 years of experience through industry-leading heritage brands. Recent accomplishments - helping move 13 million barrels of oil through the Alaska pipeline and contributing to an irrigation system that provides water for more than 3 million acres in northern Thailand - combine with this heritage to create the Flowserve Experience. It is the cornerstone of the Flowserve brand and customer-centric culture.

Motion
This word is literally connected with the Flowserve core business of fluid motion and control products and services. It also captures the spirit and actions of Flowserve associates worldwide. It conveys our ongoing efforts to move forward with advances in technology and new ideas in industry applications, and to meet demands from existing and unexplored markets.

In the most basic sense, Flowserve has, and is, Experience In Motion.

Click here to see our Experience In Motion video (27 MB).